Guillaume Gerondeau is a senior international executive and strategy consultant with over 30 years of experience in innovation, product, marketing, and transformation. He has held leadership roles at Toyota, Nissan, Renault, Dassault Systèmes, and Booz Allen Hamilton (now Strategy&), working across Europe and Asia.
He has led global product and brand strategies, managed cross-functional teams of up to 400 people, and contributed to the development of products and innovations generating significant growth and profitability.
He played a key role in the turnaround and strategic transformation of leading automotive companies, helping restore product leadership, rebuild brand value, and align strategy with execution.
More recently, he co-led the Software République open innovation ecosystem, bringing together major industrial players to accelerate the development of new mobility solutions at the intersection of physical and virtual systems.
He is also the co-author of Humanity in Motion, a call to rethink mobility as a system combining physical and digital experiences to better serve people and society.
His achievements include the development of Nissan’s global product line-up, the acceleration of Toyota’s hybrid strategy in Europe, and the rebuilding of Toyota’s global brand value following the recall crisis.
Today, he applies these experiences through The Third Road — a distinctive approach that bridges strategy and execution in complex environments.