April 7, 2026
Autonomous Mobility: From Technology Bricks to System Value
For years, we thought the key brick in autonomous mobility would be the AV stack. It required years of development and massive investment, largely based on…
May 17, 2025
Rewriting the Rules of Mobility: Lessons from Shanghai
Shanghai didn’t just impress me with its innovations. It invited me to think differently. I recently returned from a compelling trip to Shanghai, where I…
May 15, 2025
10 year ago, The Third Road blog was born.
The Third Road: A Decade of Insight and Vision on Management, Mobility, and Society Introduction Since 2015, The Third Road has documented a transformative…
May 14, 2025
The Wave Is Coming — Are We Ready?
I am in panic. I can’t sleep. The wave is rising—clearly visible from afar. Yet so many act as if nothing is coming. In 1994, during a visit to Alcatel,…
September 7, 2023
Successful Innovation and Trend Forecasting: Defying the Consensus and Making a Difference
Successful Innovation and Trend Forecasting: Defying the Consensus and Making a Difference I recently had the opportunity to exchange with a team responsible…
June 9, 2023
The Third Road principles explained at Globis No1 MBA in Japan
Lessons from Nissan and Toyota (excerpt of the interview) In this interview, GG explains how mobility has become more complex and how the speed of…
April 11, 2023
Self-driving vehicles are not dead, quite the opposite…
We recently read that the 2 car juggernauts VW and Ford decided to drop Argo AI to “focus on more short term objectives” (1) and some jump to the conclusion…
September 8, 2020
Why COVID-19 will make brand strategy more important tomorrow than yesterday
When it comes to COVID, there will be a before and an after… many are talking about a new normal and there will be many versions of it… as when is the after.…
January 22, 2020
“Japanese corporations in a time of disruption. Case of automotive, Nissan and Toyota cultural differences, past and future strategies”
A few weeks ago I gave a lecture at Waseda University to E-MBA students of ESSEC and Mannheim University of three different campuses (Germany, Singapore and…
January 19, 2019
Going to hit the wall? Where OEM’s need to urgently start transforming…
This year at CES, trends are getting confirmed. Autonomous and smart mobility seems closer than ever. Let’s be clear: Level 5 (the autonomous car you will buy…
December 27, 2018
The Japanese School of Management: Harmony 和
I.1) The Japanese school, Prioritizing harmony and operational efficiency The Japanese executive is a gardener when the western one is an architect*. This…
December 13, 2018
Key to Renault Nissan Alliance success
At a time when many are writing about the future of the Renault Nissan Mitsubishi alliance, it is good to remember what made its success 20 years ago.…
December 3, 2017
The Third Road of Management: Part One The Third Road Principles
The fist chapter of this book is a quick description of the dominant Japanese management model and how it differs with its western counterpart. It is of course…
November 19, 2017
Introduction of the book #0 Why and how the “Third Road” was developed
As child my first experience of Japanese culture was the Judo class my parents put me in when I was 10 years old. Judo means in Japanese the road of…
October 12, 2016
The last Motor Show
Paris Motor show (Le Mondial de l’Automobile) is the last major Motor Show of 2016 closing a transformation cycle that started a year ago in Frankfurt,…
October 9, 2016
Dream the Impossible, Bright future thanks to digital collaboration
I was given the opportunity to make a keynote end of September at the Smart Cloud Show 2016 organized by the Korean newspaper Chosun on the theme smart city…
November 7, 2015
Toyota versus Google: war of titans?
There is not one day without news on the front of autonomous driving. But things appear now to be clearer with 2 schools of thought. The two giant companies…
September 23, 2015
How Toyota recovered from a huge crisis. What can be learned from it
Starting in 2009, Toyota was hit by one of the biggest series of recalls in the automotive history. Even though it was later proven that there was no intention…
September 22, 2015
This is information for economists: we have entered the 21st century!
We regularly read or hear from renowned economists how the digital revolution to come will destroy jobs and keep GDP growth depleted. Among those economists…
September 2, 2015
Automotive makers should prepare for their most important revolution ever
2 major new cars are introduced this year. Toyota Mirai –future in Japanese- is the first production model with a fuel-cell power train fuelled by hydrogen and…
July 31, 2015
Example of the future of mobility: why you will need “The Third Road”
Why disruption will make the third road of management the best way for organizations to grow. Example of mobility and automotive companies: In current…
June 29, 2015
About the book to come
Based in their HQs in Japan, GG was an executive at Nissan (early 2000s) and Toyota (early 2010s) when both companies lived through the most important…
June 24, 2015
What theory says about strategy and what it does not say:
All people who have graduated an MBA (there are more than 200 000 every year in the world) or a business school have studied the theory of strategy and…
June 17, 2015
Why and how the “Third Road” was developed
As child my first experience of Japanese culture was the Judo class my parents put me in when I was 10 years old. Judo means in Japanese the road of…
June 14, 2015
Let’s be optimistic!
Let’s be optimistic! For the first time in the history of humanity, we are less than a generation away from having solved most of the issues human has been…
May 26, 2015
Why value creation is becoming more important than before
Why value creation is becoming more important than before and if cost control remains necessary, it cannot be sufficient alone. As we saw in a previous post,…
May 20, 2015
What is value and why value creation is a science.
#2 What is value and why value creation is a science It is quite basic: to make money on the long run, the price you charge for your services and products must…
May 18, 2015
The basic principles of the third road of management
The basic principle of the “Third Road of Management” Reinventing strategy & leadership in a collective world. In Japan, over time, priority has been given to…
May 13, 2015
Lecture at Waseda University
On the 12th of May, for the second time GG had the opportunity to give a lecture at Waseda University. After having explained to the international MBA students…