The Third Road
  • About the book to come
  • Purpose
  • The Principles
  • Who is GG?
  • Why the name “The Third Road”

Month: September 2020

Why COVID-19 will make brand strategy more important tomorrow than yesterday

Posted on September 8, 2020September 8, 2020 by ggerondeau

When it comes to COVID, there will be a before and an after… many are talking about a new normal and there will be many versions of it… as when is the after. During the pandemic, our lives changed a way we would not have imagined before. It will take time to understand and analyze[…]

Leave a comment

Posts navigation

Recent Posts

  • Rewriting the Rules of Mobility: Lessons from Shanghai
  • 10 year ago, The Third Road blog was born.
  • The Wave Is Coming — Are We Ready?
  • Successful Innovation and Trend Forecasting: Defying the Consensus and Making a Difference
  • The Third Road principles explained at Globis No1 MBA in Japan
  • Self-driving vehicles are not dead, quite the opposite…
  • Why COVID-19 will make brand strategy more important tomorrow than yesterday
  • “Japanese corporations in a time of disruption. Case of automotive, Nissan and Toyota cultural differences, past and future strategies”
  • Going to hit the wall? Where OEM’s need to urgently start transforming…
  • The Japanese School of Management: Harmony 和

Recent Comments

  • ggerondeau on How Toyota recovered from a huge crisis. What can be learned from it
  • Clarissa on How Toyota recovered from a huge crisis. What can be learned from it

Archives

  • May 2025
  • September 2023
  • June 2023
  • April 2023
  • September 2020
  • January 2020
  • January 2019
  • December 2018
  • December 2017
  • November 2017
  • October 2016
  • November 2015
  • September 2015
  • July 2015
  • June 2015
  • May 2015

Categories

  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Pages

  • About the book to come
  • Purpose
  • The Principles
  • Who is GG?
  • Why the name “The Third Road”
gg@thethirdroad.com
Zerif Lite powered by WordPress